Is Human Resources Hurting Your Company Brand?
Posted by: Marcy on: November 30, 2009
- In: Branding| Employment
- 3 Comments
With unemployment in the double digits, it’s no secret that companies both small and large are overwhelmed with resumes and job inquiries. How does your company treat the thousands of applicants throughout the hiring process? If you’re not sure, it might be worth your consideration. HR is usually the first and possibly last experience candidates will have with your company. Read the rest of this entry »
The Ingenious, the Innovative and the Impaired: A True Engineering vs. Marketing Story
Posted by: Marcy on: November 23, 2009
I have the privilege of working with an incredibly brilliant owner of a boutique guitar effects manufacturer. This guy is literally a rocket scientist with an impressive history at NASA. Not only is he a brilliant engineer, but he is brilliant in most facets of life. When I have a problem ranging anywhere from a tin-foil eating dog to a key stuck in the ignition or a child’s homework boycott, he always has a practical, quick, calm solution that occasionally results in making me feel intellectually challenged.
There is one caveat about this man’s genius—he is marketing impaired. I spent the last few weeks sitting down with him in front of our laptops trying to position his highly-regarded products. Unfortunately, it did not go as smoothly as I anticipated. Read the rest of this entry »
Proclamation: Social Media Works! (Just Read the Fine Print)
Posted by: Marcy on: November 18, 2009
I officially proclaim that social media DOES in fact work for business…at least from a customer service perspective. We’ve all heard about Dell, T-Mobile and United Airlines, but now I am pleased to announce that Dice could soon be added to the if-it’s-broken-we’ll-try-to-fix-it list.
In response to my tweet about phishing scam job listings, Dice personally contacted me via Twitter and email. Thanked for letting them know about Consider This Marketing’s sordid past, I was politely informed that their investigation is underway. Let me point out that I have 15 measly Twitter followers and only started this blog a couple of weeks ago. One of my early adopting followers from Canada was nice enough to retweet the warning. Americans need to be more like Canadians, but that’s a whole other post. Read the rest of this entry »
Don’t Play Dice: A Follow-Up on Phishing at Dice.com
Posted by: Marcy on: November 16, 2009
Last week I wrote about how Dice.com, the supposed leading job site for technology professionals, allows a phishing scam company to advertise for numerous non-existent positions on their site. Consider This Marketing has certainly collected a lot of personal information, and continues to do so thanks to Dice’s inaction, incompetence, bottom line or fear of the mob.
Trust Your Sense of Smell: Avoid the Phish
Posted by: Marcy on: November 9, 2009
- In: Employment
- 2 Comments
Looking for full-time work has never been as tricky as it is today. The only experience I have in this area is through the old-fashioned way—responding to an ad in the paper or on the job boards.
This past June my son finished Kindergarten and hard cold reality hit–I needed to get back to work full time when my son starts first grade. I ventured out on the job boards, spent hours filling out forms, uploading my resume/cover letter and setting up automated searches—the whole nine yards. Read the rest of this entry »
A Follow-Up on the HP Virtual Career Fiasco
Posted by: Marcy on: November 8, 2009
I received a lovely email from HP thanking me for attending the Virtual Career Fair. I think the term “Fiasco” more adequately describes the event but HP doesn’t seem to agree. Read the rest of this entry »
Amazon’s Email Marketing Doesn’t Grow With the Kids
Posted by: Marcy on: November 8, 2009
When I was eight months pregnant, I was forcibly held against my will…at my own baby shower. Fifty of my ex-mother-in law’s closest friends attended. She meant well, but I prefer more intimate gatherings where I know at least a few of the guests. Despite my personal suffering at this tony event, I learned about a revolutionary semi-new product that has magical baby calming powers—Baby Einstein DVDs. Read the rest of this entry »
HP Overlooks Interaction at Web 2.0 Virtual Career Fair
Posted by: Marcy on: November 7, 2009
I recently had the pleasure of attending the HP Virtual Career Fair (November 4, 2009). Despite the fact that it did nothing to assist my full-time job search, it was an amusing example of a huge Web 2.0 blunder by the “World’s Leading Information Technology Company.” Read the rest of this entry »
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